Pakistan has earned a coveted spot in the Financial Times’ prestigious list of “50 Holidays to Take in 2025”, drawing global attention to the country’s breathtaking landscapes and improving security. This recognition highlights Pakistan’s transformation into a must-visit destination, particularly focusing on the scenic region of Gilgit-Baltistan, which continues to captivate adventurers and culture enthusiasts alike.
Gilgit-Baltistan: The Crown Jewel of Northern Pakistan.
The Financial Times singled out northern Pakistan, especially Gilgit-Baltistan, for its stunning mountain vistas and increasingly popular tourism offerings. Known for housing some of the highest peaks in the world, such as K2 and Nanga Parbat, the region is a magnet for mountaineers, trekkers, and adventure seekers.
Every year, thousands of tourists flock to Gilgit-Baltistan for its diverse activities, including paragliding, trekking, mountaineering, and other adrenaline-filled sports. With its unparalleled natural beauty and welcoming communities, it’s no surprise that the region is rapidly becoming a top travel destination.

Improved Accessibility and Infrastructure.
Pakistan’s strides in enhancing its security and infrastructure have been pivotal in attracting global attention. The Financial Times highlighted several factors contributing to the surge in tourism:
- Improved security conditions, making travel safer for both domestic and international tourists.
- Better connectivity, with growing flights into key gateways like Skardu and Gilgit, ensuring easier access to remote but stunning locales.
- Introduced in August 2024, free online visas for over 120 countries significantly reduced barriers for international travelers.
These advancements have made it simpler and more inviting for tourists to explore the region’s natural and cultural treasures.
50 Holidays to Take in 2025.
Beyond its thrilling adventure opportunities, Gilgit-Baltistan offers a rich cultural heritage that captivates visitors. The Financial Times pointed out the chance to immerse oneself in local traditions, food, and history through experiences such as a 14-day guided tour by Wild Frontiers. This tour provides a comprehensive journey through the region, combining six days of trekking with cultural and historical explorations.
Global Recognition and Growing Tourism Potential.
This accolade from the Financial Times is part of a larger trend of international recognition for Pakistan’s tourism potential. Earlier in January 2025, CNN also listed Gilgit-Baltistan among its “25 Destinations to Visit in 2025”, further solidifying its reputation as a must-visit location.
Radio Pakistan hailed these recognitions as a testament to the country’s efforts in promoting its diverse tourism offerings. The state broadcaster emphasized that as infrastructure continues to improve, the region is poised to attract even more tourists for both adventure and cultural tourism in the coming years.
Why Pakistan Should Be on Your 2025 Travel List?
From the dramatic mountain scenery of Gilgit-Baltistan to the improved safety and accessibility, Pakistan offers a unique travel experience that rivals some of the world’s most celebrated destinations. Whether you’re seeking adventure, natural beauty, or cultural immersion, this country has something for everyone.
With global media outlets like the Financial Times and CNN shining a spotlight on its immense potential, 2025 could be the perfect year to explore Pakistan’s hidden treasures.